Fifty-three years ago, a young, talented, and ambitious Parisian jeweler arrived in New York City, carrying three innovative wedding eternity band samples and a dream of leaving his mark in the world of high-end jewelry. Jean Vitau's apprenticeship in his uncle's Parisian atelier not only shaped him into a skilled craftsman but also infused him with visionary creativity and a European design sensibility, all of which became hallmarks of his success.
His rigorous training at the bench, coupled with exposure to the world of Parisian luxury jewelry, set the standard for establishing his workshop in New York City and ultimately catapulted him to fame. The proprietary bridge setting, later branded and advertised as the Gemlok setting through Vitau's brilliant marketing vision, revolutionized the bridal band market. This patented setting introduced a completely new and innovative technique, providing discerning brides with a unique, elegant look and a cutting-edge, secure, snag-proof way of setting diamonds.
As the brand's success soared, the Vitaus, maintaining their relentless standard of quality, expanded the Gemlok collection to include necklaces, bracelets, and earrings, catering to a growing and devoted Gemlok following. Today, the Gemlok collection has evolved to encompass bespoke, colored gem jewels, reflecting the family's deep passion for unusual, natural gemstones and their commitment to marrying color and design.
Whether it's a classic diamond bracelet to complement a jewelry wardrobe, a Gemlok band to commemorate a wedding or anniversary, or a pair of bespoke colored gem earrings, the Gemlok client expects nothing less than the finest. The timeless elegance and beauty of each Gemlok jewel not only provide the owner with years of wear but also transform into an heirloom passed down from generation to generation.
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